Have you ever dreamed of starting, building, creating your own “X” because you knew the shortcomings of the existing “x” ONLY TO FIND that you stood a greater chance of achieving your dream by innovating from the inside out? If not, why not? If so, how so?

After analyzing the Jim Collins book Good to Great (and his recent monograph for social sectors) the concept of a “pocket of greatness” seems more appropriate than many previously held beliefs about reinventing the system. Still, the quest for being “remarkable” (Purple Cow and The Big Moo by Seth Godin et. al.) begs for a more radical view of how the world perceives our business and value-added service (when, after all, it is the brownest cow on the farm ;-).